The world of marketing is constantly evolving. New trends and new ways to advertise products come out constantly.In the early 2000s, the most efficient way to advertise a product was a TV commercial. Of course, other options were available, but most companies wanted to reach their buyers by advertising on TV. To this day, some of the most expensive ad slots are during TV`s prime hours.
Today, marketing landscape is a little bit different. With the rise of social media networks, companies have gained completely new and untapped marketing platforms. Facebook, Instagram, Twitter, and others have soon become the focus of marketing campaigns.
That brings us to Snapchat, a cool and hip newer cousin of the more “established” social media networks. Many marketers don’t realize the full reach of Snapchat. It has over 160 million active users and only 1% of marketers use it to advertise. This may be the year to join Snapchat and start showing your products to the world.
This infographic was published just a few months before the company went public, which is why it refers to the company going public this year. But the marketing concepts still apply.