Any writer knows (the slog and the importance) of writing a great headline. It’s a key way of getting clicks for your links and eyes on your website, but inspiration doesn’t always strike on command. Luckily, this infographic can help ensure you’re never high and dry.
Making people want to read your content can be far from straightforward, and people devote their careers to buying the right ads, securing sponsors, or even organizing wild PR stunts. It all starts, however, with a great headline.
There are plenty of go-to tricks you can use if you’re ever stuck in a creative rut. For example, try asking a question; people will feel instantly engaged. Similarly, “do’s-and-don’t’s” in a headline immediately tell your readers they’ll get a practical solution out of your article.
Some elements will depend on the content of your piece. Emotional appeals are strong, because people often make split-second decisions based on emotional reasoning, but equally, factual appeals can give your writing an authoritative voice and boost your credibility. Similarly, if they work with your content, try putting some numbers in your headlines- they’ll immediately tell your readers that you have a structured idea to present. Whichever tactic you choose, there’s plenty to pick from- so you’ll never feel short of headline ideas again.
