As a small business, it’s essential you pool your resources and find the best way to establish long term relationships with new and existing customers. Have you tried Instagram stories?
Like other social media outlets, Instagram can become a key part of your marketing arsenal when used in the right way. Either way, it’s crucial you build a cohesive business strategy created to boost your sales and establish relationships with your clients.
In fact, Instagram can be a great outlet to let people know what your brand is all about: whether that’s your ethical sourcing, your opinion on puppies, or your new product intake, your clients can understand you and your brand on a deeper level.
The first step to using Instagram as a business tool is using the right hashtags. In a sea of beautiful information, hashtags are the primary way prospective customers can find you. With hashtags, just like with any good SEO strategy, you need to strike a balance between general and specific: nothing too rare, but nothing so saturated that your post will get lost.
On the other hand, it’s also vital that your aesthetic reflects the values and target of your brand. Whether that means bright colors, sharp edges or vintage pics, make sure it stays cohesive!
Finally, take advantage of Instagram stories. This relatively new feature mimics Snapchat and lets users upload natural short videos that disappear after 24 hours. This takes the pressure off and enables you to connect more easily with your audience.