If you have a successful business, you’ll likely have great reviews from customers in person and online. But how is your company’s reputation affected when you receive a bad review?
Did you know that 63 percent of customers are more likely to purchase a product from a website that has a user reviews section? Although no one can guarantee that the reviews are genuine or even accurate, people trust the opinions of other customers.
So if someone has an awful experience with your business, whether it’s your fault or not, they may feel inclined to warn other patrons. And every year, U.S. companies lose $41 billion because of poor customer service.
On the other hand, 1 in 4 people will visit your website if they read positive reviews. Good customer service will pay off, and happy customers are likely to refer others to your company, which generates revenue for you.
If you do make a mistake, you can make things right by offering a customer a refund or even a coupon off their next purchase. Most people believe user reviews are just as important as word-of-mouth recommendations, so don’t just brush off the haters. This infographic tells you even more about why reviews matter, so use it as inspiration to improve your customer satisfaction!