Most brands and businesses are getting ready for consumer spending after Thanksgiving for big shopping events like Black Friday, Cyber Monday and everything leading up to Christmas — however, it would be quite unfortunate to dismiss the massive $6.9 billion dollars being spent this year on Halloween!
Through the Consumer Spending During Halloween infographic below, we are going to take a look at who is spending big money, what they are spending it on and how you can get in on the action next year if you are late to the game this time around.
While you might think that Halloween is more focused towards children and teenagers, it’s actually the adults that spend more money on average. The average spending per person comes in at $74. Adult costumes make up for $1.2 billion of sales, while children’s costumes will fall just short of that billion dollar mark at $950 million.