Blog Posted In Business, Marketing

8 Online Marketing Mistakes That Small Businesses Are Still Making


By | source: Aug 4th, 2020

Setting up a business used to be a cumbersome process, requiring a commercial lease, sometimes even before the first customer comes in the door.   Now setting up a business online can be done in less than a day, and more brick and mortar businesses are turning to the web to find customers.

The numbers are growing.  64% of small businesses now have a website, which is up from 46% in 2016.  What’s more, the majority of small businesses without websites plan on building one.

Despite this positive trend, there are still a few common mistakes that small businesses are making in their online marketing efforts – ones that can be voided.

Taking the DIY Approach

Any pro will tell you that the key to productivity is delegating. Yet, for some reason, many small businesses still try to tackle digital marketing entirely by themselves.

Forbes reports that upwards of 70.8% of small businesses do ALL their marketing in-house.  Only about 4.4% of small businesses are outsourcing to a third party, agency, or contractor.

Yet it’s the small businesses who outsource who are happiest with the results for both increasing sales and bringing in new customers.

Yes, finding an affordable graphic design service and reliable SEO company can be tricky – but spending time getting up to speed on marketing, if you haven’t done it before, takes away time from your primary business.   Getting help will almost certainly beat taking the DIY approach.google my business listing

Not Utilizing Google My Business

Sometimes businesses think they can get away with a local listing on Google, but the opposite is also true.  Sometimes businesses invest purely on a fancy website and forget to optimize the local business listing.

Trends show that consumers aren’t following local searches with website visits as frequently as in the past.  Instead, they are relying on the plethora of information given right in the SERPs as part of Google My Business Listings.

Google My Business (which is a hub that replaced Google Places) provides opening hours, phone numbers, addresses and directions, and reviews of local businesses.  It can even provide wait times for restaurants.

With all this information given right in the SERPs, there’s less need for consumers to bother with a website visit.

A Bright Local study found that, after a local business search:

  • 17% of consumers are visiting the business directly after reading positive reviews (up from 7% in 2016)
  • 10% of consumers contact the business directly from the search results (up from 3% in 2016)
  • 37% visit the business’s website as the next step (whereas 56% did in 2016!)

With Google My Business replacing local websites, why are so few local businesses using it?  Bill Hartzer reports on a review of over 9,000 local businesses.  It found that:

  • Only 68% of local businesses claimed their GMB listing
  • Fewer than 0.1% have a virtual tour
  • Nearly 12% of claimed listings don’t have a website
  • Just 1.4% of businesses on GMB respond to reviews

It doesn’t take a lot of time or effort to optimize a Google My Business listing. So, there is really no reason for local businesses to be missing out on this marketing opportunity.

people searching internet icons

Not Claiming Other Listings

Google My Business isn’t the only platform replacing websites.  There are many online directories and review sites where consumers go to find local businesses.  Yet, many businesses missing these opportunities.

Bite Size Media reports that only 33% of local businesses have a Yelp listing, 21% have a Yahoo listing, and just 19% have a Yellow Pages listing.

 

Not Securing the Website

Hacking isn’t just happening in the political sphere with elections.  The MIT Technology Review warns that cyber threats are something website owners need to worry about in 2018.  The threats that small businesses should worry about include:

  • Data breaches
  • Ransomware attacks
  • AI weaponization

According to Inside Small Business, hackers love small businesses because they have fewer security measures in place. Research shows that anywhere from 43% to 61% of breaches are targeted at small businesses.

Despite the risk, 51% of small businesses aren’t allocating any budget to reduce the risk.

Cyber attacks cost businesses revenue – 38% of those attacked lost more than 20% of their revenue.  The attacks also have other costs, such as losing reputation and customer loyalty.

Small businesses should look at investing in better security can be viewed as insurance against potentially devastating losses.

hand offering credit card to computer

No HTTPS Certificate

This goes along with the “not securing website” mistake.  As Google writes, an HTTPS certificate is an internet communication protocol.  It allows data to be sent through three layers of protection.

Google announced that, as of July 2018, all websites without HTTPS encryption will be marked as “not secure.”

According to EuroDNS, fewer than 30% of websites are using an HTTPS-encrypted SSL certificate. These websites face many risks, including:

  • Drop in SEO
  • Fewer sales (84% of consumers won’t buy online from insecure websites)
  • Breaching General Data Protection Regulation (GDPR)
  • Higher risk of security breaches
  • Lawsuits and fines

It’s possible to get a free HHTPS-SSL certificate, so there’s no reason for small businesses not to take this step.

 

Long Page Load Times

A Google report found that the average mobile web page takes 22 seconds to load.  Note that this is for all mobile sites.  It is likely that small business pages take even longer to load than their big-business (and bigger budget) competitors.

This statistic is alarming because 53% of visitors will leave a mobile site if it takes more than 3 seconds to load.  For online retail, a one-second delay can decrease conversions by up to 20%!

Practical Ecommerce backs up these findings.  They report that a 100 millisecond delay in load time can decrease conversions by 7% and bounce rates increase by 103% when load time increases by 2 seconds.

Slow load time is particularly devastating for ecommerce, but local businesses are also impacted.  The same Google report found that consumers are more likely to abandon a mobile site if it takes too long to load.  Small businesses could be losing 53% of mobile traffic if their site takes more than just 3 seconds to load!

 

Not Meeting Web Accessibility Standards

Because of strict laws, virtually all small business owners know that their storefronts must be accessible to people with disabilities.

Yet, few realize that their websites should also be accessible.

People with disabilities use various tools to help them access the internet.  For sight-impaired people, for example, this could mean using a screen reader.  People with motor impairments might use tools like mouth sticks or voice commands.

If a website doesn’t meet certain standards, it could be difficult or even impossible for people with disabilities to access the website.

Not only is this bad for business (approximately 20% of online users have some sort of disability), but businesses could find themselves hit with a lawsuit for not being accessible.

The best practices include meeting WCAG 2.0 standards and performing manual testing to ensure everyone can access the website.

social media icons on keyboard

Focusing Too Much On Social Media

There is no denying that social media is important for small businesses.  Being present on social media can boost branding, customer loyalty, sales, and new leads.

But social media isn’t the end-all of online marketing!

According to stats at Blue Corona, 32% of small businesses are only investing in social media.

What about all the other methods of digital marketing – like local SEO, email marketing, Adwords, content marketing, or coupon deals?

As Entrepreneur notes, diversifying digital marketing methods means benefits like:

  • Reaching more customers
  • Cross-pollinate to drive better results
  • Better optimization
  • Reducing risk
  • Having more data to analyze
  • Providing more relevant content
  • Reducing dependency on one channel

So, while small businesses certainly don’t want to stretch their budgets to cover all digital marketing methods, they should think outside of social media to get better results.

inside a small business

Conclusion

The sheer number of platforms and tools for online marketing can be overwhelming,  but the key to remember is that you have to start somewhere.  Marketing drives the continuous growth of businesses.

What mistakes do you think are the worst in small business marketing?

Blog Posted In Business, eCommerce, Internet, Social Media

Must-Have Tools for High-Quality Translators’ Work


By | source: Sep 26th, 2022

The times when a translator had to stock up only with paper, a pen, and knowledge of at least two languages ??are long gone, and modern interpreters use at least a computer or tablet. In addition, the development of technology makes it possible to simplify the work as much as possible, making it faster and more efficient. So, what are the best tools you should better download on your device for a more convenient work process?

Time Tracking and Managing Projects with Trello

Organizing all projects and setting time for each task has become easy with Trello! This instrument is inevitable for planning your schedule and getting things done without pressure or tension. It’s a perfect planner, allowing you to analyze productivity: for instance, if you decide to make a break and play live casino Canada, you can add it to your schedule to track the time. Trello is perfect for competently forming a to-do list, planning all tasks, and, of course, leaving time for breaks and rest.

 

 

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Grammarly for Checking Your Texts

Even professional translators sometimes make mistakes or typos, and Grammarly is an excellent tool to make your text polished. You don’t always want to proofread texts manually, so this program will do everything for you! Its functionality includes:

 

  • Checks the final text for mistakes and typos
  • Offers more interesting alternatives that are used in one or another language
  • Checks the punctuation properly
  • Provides synonyms and more suitable expressions

 

This program will significantly simplify the translator’s work and increase its efficiency. Once you start using this instrument, you won’t understand how you’ve lived without it before!

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Smartcat: The Best Cloud Technology

It’s an easy-to-understand and convenient instrument that is mostly used by freelancers and translating agencies. You can switch to it if you have used CAT technologies or even learn everything from scratch inside the program. The main benefit it has is its own marketplace, allowing it to involve other specialists in the work process.

XBench for Better Quality of Translation

This program is great for young professionals or those who want to improve their performance. XBench controls the texts’ quality and manages terminology, which is incredibly convenient for translators. Its main features that are highly appreciated by users are:

 

  • Grammar, punctuation, and accuracy checks
  • The possibility of uploading files in both languages
  • Adding sources of terminology
  • Creating quality reports, allowing the translator to see all pitfalls and mistakes
  • Helps to automatize tasks to avoid making them manually

 

Thousands of translators use this tool to control the quality of their texts. It’s also suitable for editors – save time and allow the program to help you.

Wordbee for Managing All Translations

This platform has all basic CAT functions and is suitable for tracking all texts and translations and keeping them in Wordbee’s memory. This tool has a built-in spellcheck, and a convenient interface helps to translate and check everything in a few clicks. Moreover, it is great for managing projects since it allows general access from multiple accounts.

 

Blog Posted In Education, Food, Health, Lifestyle

The 5 Health Advantages of Quantum Water Bottles for Your Body and Mind


By | source: Sep 19th, 2022

Source

Since the magnitude of the quantum water trend has hit, we’ve heard about all the benefits that come with it. Users explain how it can increase hydration, flush toxins, and manage blood sugar. There are so many options available in today’s market. Different vessels cater to all kinds of needs, whether you need an on-the-go hydration solution or an insulated container to keep your drinks cold for extended periods. That’s all great to hear, but you may be wondering “What is quantum water?” and what are the specific advantages of a quantum water bottle over any other drinking vessel?

Quantum water results from water passing through a process that infuses it with beneficial electrolytes. When we consume this water, it enters our bloodstream, where it can provide us with essential hydration for our entire body. Here are five advantages of buying a quantum water bottle:

1. It Can Reduce Inflammation In The Body

When it comes to health, we want to avoid inflammation at all costs. Many diseases, such as cancer and heart disease, are caused or worsened by excessive inflammation in the body. As we age, our bodies naturally produce more inflammatory agents. While this is a natural part of the aging process, we can protect ourselves by reducing the number of inflammatory agents in our system. 

2. It Can Fight Free-Radical Damage

Quantum water can also fight free-radical damage by strengthening your immune system. The nature of this “molecular water” creates a superoxide radical, a powerful antioxidant, making it a powerful agent for fighting free radicals. While this isn’t the only way a quantum water bottle can help protect your body from free radical damage, it is one of the most significant advantages of this product. When exposed to harmful toxins, such as pesticides and chemical agents, which many of us are, they can cause damage to your body. Free radicals are the by-product of this damage and can lead to illness, aging, and death.

3. It’s Good For Your Skin And Hair

Many of us drink water to stay healthy and hydrated, but did you know that drinking water can also keep your skin and hair healthy? Water is essential for preventing premature aging, which is why we recommend drinking enough of it every day. Your skin can become dry, dull, and irritated when you don’t drink enough water. When you’re dehydrated, your body naturally pulls moisture from your skin. It pushes it towards your organs, leaving your skin feeling dry, so staying hydrated is essential. Water also helps your hair follicles retain moisture, preventing hair loss. When dehydrated, your body naturally pulls water away from your hair, making it look thin and brittle. Drinking enough water can reduce hair loss and prevent hair from breaking, which can later help delay severe hair loss.

4. It Can Help With Weight Loss

When you drink enough water, you naturally flush out toxins from your body, which can help with weight loss. When your body is healthy, it can adequately metabolize and process nutrients, which can help with weight loss. When your body is less toxic, it can focus more on burning fat rather than just trying to remove the toxins from your body, which can help speed up the weight loss process.

5. Help In Digestion

The unique water from drinking quantum water has been found to help digestion. Many people with digestive issues such as irritable bowel syndrome and Crohn’s disease have found that drinking water with ions has helped them with their health issues. It has been found that the water has a neutral pH level which is very beneficial in digestion. It can also help with any stomach pain.

Conclusion

When it comes to your health, you should always be aware of the dangers of consuming toxins. Luckily, with a quantum water bottle, you can protect yourself from harmful toxins while enjoying the many health benefits of drinking more water.

Blog Posted In Tech

Transcription for Academic Purposes: The Complete Guide


By | source: Aug 22nd, 2022

Transcription for academic purposes can seem daunting, but with the right tools and techniques, it can be a breeze. In this guide, we will walk you through everything you need to know about transcriptions for school projects, research, and beyond. 

We’ll start with the basics of what transcription is and how it’s used, then move on to specific tips and tricks for getting the most out of your transcripts. By following our guide, you’ll be able to transcribe any document with ease!Read More

Blog Posted In Education, Lifestyle

Things You Should Know Before Signing a Prenup (2022)


By | source: Aug 19th, 2022

Despite being frowned upon and viewed negatively in society, a prenup is actually a useful and legitimate contract that clearly sets out what happens in case of the death of one spouse or separation of a married couple. 

Though it is still not the best topic to talk about before marriage, you would be wise to raise the subject. But there are things that you should know before signing a prenup and that is exactly what this article will educate you about. Read More

Blog Posted In Health, Lifestyle, Recreation

Top 8 Safety Tips to Follow When Riding a Bike on a Busy Road


By | source: Aug 9th, 2022

Cycling is a wonderful activity with many advantages. Most cyclists enjoy being outside, getting some workout, and taking in the view. On the contrary, cycling on the road can be risky. In the case of a crash with a motor vehicle, you are more likely to sustain injuries if you are a cyclist. When cycling on roadways, it’s crucial to abide by some fundamental safety precautions to keep yourself safe.Read More