Type is all around us. It is a key component in the design process. The font you choose affects the aesthetic of your design, and one bad font can ruin everything. (Are you listening, fans of Comic Sans??) If you are a bit uneducated in the anatomy of a font, keep reading for a quick lesson.
Everything you design, type, create has a purpose. Before choosing a font, determine your purpose. It makes font selection much easier. Many fonts send a “message” so choose wisely. And stay far, far away from Comic Sans.
If you are a type novice, save this infographic. Keep your branded message consistent, clean and impeccably designed.
For more granular details on type see the  definitive guide on typography and fonts.
