Infographic Category Business

Gen Z’s Top Favorite Fashion Brands

By | source:Here Dec 29th, 2023

If you’re wondering what Gen Zers’ favorite brands are, you’ll want to start with these three. They’re not only some of the most popular brands among teens but also some of the most recognizable:

Clothing: 1. Nike (35%), 2. Lululemon (6%), 3. American Eagle (4%);

Gen Z’s love for Nike is no secret, as the brand comes in at number one for clothing. Only 35% of Gen Zers named a different apparel company as their favorite–Lululemon and American Eagle came in second and third place respectively.

Footwear: 1. Nike (61%), 2. Converse (9%), 3. Adidas (7%);

The most popular footwear brand among Gen Z consumers is Nike, followed by Converse and Adidas.

Handbags: 1. Coach (19%), 2. Louis Vuitton (11%), 3. Kate Spade (10%)

The most popular handbag brands for Gen Z women are Coach, Louis Vuitton and Kate Spade.

  • Coach’s popularity has grown by 7% since last year.
  • Louis Vuitton’s popularity has grown by 9%.
  • Kate Spade’s popularity has grown by 3%.


Although there are many brands that Gen Z buys from, these three brands stand out the most Gen Z is a generation that loves to shop, so it’s no surprise that they have their favorite brands.  There are a lot of brands that Gen Z buys from, but these three stand out the most. Nike is the top choice for both clothing and footwear, while Coach and Kate Spade have strong handbag brands. What do you think? Do you agree with our findings? Which brand do you think Gen Z would most likely wear?