Blog Posted In Business, Marketing

The Importance Of Visual Branding


By | source: Sep 18th, 2020

Your brand has numerous elements, all playing an essential role in conveying your core message to consumers, and none more so than your visual identity.

It’s because visual branding is the most effective way of capturing your target audience’s attention, and as images stay stored in our memory for years, they’re also essential for building brand recognition.

As consumers gravitate further away from the traditional written content and move towards visual advertising, brands must know how to implement a consistent visual branding strategy if they want audiences to notice them. Consistency also creates familiarity, and this is what builds the trust between a brand and its community.

But how do you find the perfect visuals, ones that accurately reflect your written content, and most importantly, your brand’s voice and core beliefs?

1. Know your brand voice and set the tone

Every visual you promote has to relate to your brand’s voice; think of it as your DNA. It’s only when you have your voice can set the tone of your visual branding. By doing so, you can apply it to everything you do, ensuring that all your content, especially your visuals, are connected.

Get this right, and viewers will instantly know the brand they’re interacting with, and that element of trust will build.

Here are some strategies for finding and maintaining your voice:

  • Start by creating a brand voice chart: An essential tool for ensuring that your content consistently uses the same voice.
  • Review all your content to date: Are there any examples that could have come from a competitor? If so, remove them. You want content that’s unique to your brand; then build on it.
  • Describe your brand in three words: These are your core values.
  • Describe your brand as a person: What’s their personality?
  • Update your voice chart regularly.
  • Make sure your writers and visual designers are tuned into your DNA and know-how to implement it.

You can’t fake your voice, or to be more precise, you shouldn’t, because today’s online consumers want authenticity; it’s what replaces that lack of tactility; it’s also why they’ll trust to use your brand.

2. Your logo requires special attention

Think of three major brands that you use. Did their logos appear in your mind?

Logos may be small, but their importance is unmeasurable.

It’s because they are a summary of your brand and what it stands for.

A logo has milliseconds to engage the viewer, connect on an emotional level, and convey your brand’s ethos! So, the type (Wordmark, Icon, Combination), the style (traditional, modern, minimalistic, bold), and the colors, fonts, and shapes you choose must all work together in getting your message across.

Here are some tips on how to start designing your logo:

  • Find inspiration for your design: Look at the leading brands in your market place; odds are they’ve done their research.
  • Decide on your design style: It’s related to your voice. Are you a fun-loving or formal type brand? Do you sell surfboards or insurance? Choose a style that fits your voice.
  • Choose a logotype: You have three main choices (A Combination logotype – which can contain your name, a slogan, and an image. A Wordmark logotype – your name. And an Icon logotype – an image)
  • Give color a lot of thought: The design rule with logos is simplicity; this also applies to color. Great logos use no more than three; two is even better; also, the color you use will convey its own unique subliminal message, so it’s advisable to research color psychology before you decide.
  • Use fonts that suit your voice: Just like color; you want to minimize your fonts; again, two is what works best. Using contrasting fonts for your name and slogan helps make your logo grab the viewer`s attention.

An excellent way of finding inspiration and designing a logo is by using one of the various companies, such as Tailor Brands or DesignCrowd, that lets you get a logo online. These innovative AI logo makers already know which designs, colors, and fonts work for each market and save you both time and money.

Whichever logotype, style, colors, or fonts you choose, they all have to be versatile (work for both online and offline on numerous materials) and scalable (so it looks just as good on your website header and your social media avatar).

3. Choose the right colors for your brand

An excellent way of giving your visual branding a distinct style is by choosing a color palette that suits your voice.

All markets have a range of colors that suit them; however, you can distinguish yourself from your competitors and create that all-important visual identity by carefully choosing a palette that your competitors aren’t using.

Palettes generally have three primary and three secondary colors, giving you all the colors you need for creating a distinct and cohesive feel to your visual branding. A pro tip is to start with one color that suits your core voice and then find its related palette.

When choosing your palette, consider the emotions and feelings you want them to convey, as color is often the first visual viewers see. When asked, 85% of consumers said color to be the main driving factor when choosing a product, and 92% believe visual appearance to be the biggest motivator for giving their allegiance to a brand!

Fortunately, there’s a proven method for finding the right color for your visual branding:

  • First and foremost, research color psychology, so you know the message each color sends.
  • Research your market; everyone has a color palette or at least two primary colors proven to connect with their target audience.
  • Next, look at your main competitors, find those primary colors.
  • Now make your color palette unique by identifying your brand’s essence.
  • Finally, test your palette across all your branding strategies.

4. Create your identity with images

It pays to be mindful of all the images you use and not just your infographics.

But let’s first talk about infographics:

Infographics are being used more today than ever before due to their visual impact. A consumer will learn more about your brand from a well laid out infographic than pages of content, and as most consumers now skim read, the only way to grab their attention is by using attention-grabbing graphics.

However, they’re just a part of the general strategy of visual branding!

You also need to consider other equally essential visuals for your branding to work at an optimum level.

Here’s where images have a starring role:

Images are now a driving factor in e-commerce, and brands need to embrace them in every way possible.

Consider Instagram for a moment. Brands are creating communities based on the high-quality images they’re posting, but it’s not just Instagram where they’re needed!

Almost every social media platform now considers images as an essential element in any brand’s advertising campaign.

But you must also use the same high-quality images on your website, merchandise, icons, and avatars; by doing so, you’ll create consistency throughout your visual branding.

5. Choose fonts that speak your customer’s language

Keep an eye on your fonts as they can have an impact on how your target audience and community perceive your brand. It’s because every audience has their style of language, and your fonts must speak it.

You can find the perfect fonts for your brand by choosing ones that reflect its message and values; this, in turn, will attract the kind of customers that are right for you.

As with color, try to use no more than two font types as this helps build that all-important continuity.

Some tips for finding and using the right fonts:

  • Bold clean fonts work best for titles, headings, subheadings, and your call to action. They also attract the viewer’s attention to what’s most important.
  • Choose ones that suit your brand’s voice and help to communicate its personality.
  • Only use fonts that are versatile and work on all platforms.
  • Ensure that they are legible at all scales.
  • Be as unique as possible.

Are you ready to get your brand on?

Trying to design your visual branding alone can be a daunting and confusing task, so don’t!

There’s a wealth of high-quality online information available, and you can find almost everything you need for creating high-quality infographics and eye-popping visuals.

You can also reach out and collaborate with designers; these can be hired on a task by task basis. But of course, you first want to build the design relationship so any team you use knows your brand’s DNA and how you want to show it to the world.

Blog Posted In Business, eCommerce, Internet, Social Media

Must-Have Tools for High-Quality Translators’ Work


By | source: Sep 26th, 2022

The times when a translator had to stock up only with paper, a pen, and knowledge of at least two languages ??are long gone, and modern interpreters use at least a computer or tablet. In addition, the development of technology makes it possible to simplify the work as much as possible, making it faster and more efficient. So, what are the best tools you should better download on your device for a more convenient work process?

Time Tracking and Managing Projects with Trello

Organizing all projects and setting time for each task has become easy with Trello! This instrument is inevitable for planning your schedule and getting things done without pressure or tension. It’s a perfect planner, allowing you to analyze productivity: for instance, if you decide to make a break and play live casino Canada, you can add it to your schedule to track the time. Trello is perfect for competently forming a to-do list, planning all tasks, and, of course, leaving time for breaks and rest.

 

 

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Grammarly for Checking Your Texts

Even professional translators sometimes make mistakes or typos, and Grammarly is an excellent tool to make your text polished. You don’t always want to proofread texts manually, so this program will do everything for you! Its functionality includes:

 

  • Checks the final text for mistakes and typos
  • Offers more interesting alternatives that are used in one or another language
  • Checks the punctuation properly
  • Provides synonyms and more suitable expressions

 

This program will significantly simplify the translator’s work and increase its efficiency. Once you start using this instrument, you won’t understand how you’ve lived without it before!

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Smartcat: The Best Cloud Technology

It’s an easy-to-understand and convenient instrument that is mostly used by freelancers and translating agencies. You can switch to it if you have used CAT technologies or even learn everything from scratch inside the program. The main benefit it has is its own marketplace, allowing it to involve other specialists in the work process.

XBench for Better Quality of Translation

This program is great for young professionals or those who want to improve their performance. XBench controls the texts’ quality and manages terminology, which is incredibly convenient for translators. Its main features that are highly appreciated by users are:

 

  • Grammar, punctuation, and accuracy checks
  • The possibility of uploading files in both languages
  • Adding sources of terminology
  • Creating quality reports, allowing the translator to see all pitfalls and mistakes
  • Helps to automatize tasks to avoid making them manually

 

Thousands of translators use this tool to control the quality of their texts. It’s also suitable for editors – save time and allow the program to help you.

Wordbee for Managing All Translations

This platform has all basic CAT functions and is suitable for tracking all texts and translations and keeping them in Wordbee’s memory. This tool has a built-in spellcheck, and a convenient interface helps to translate and check everything in a few clicks. Moreover, it is great for managing projects since it allows general access from multiple accounts.

 

Blog Posted In Education, Food, Health, Lifestyle

The 5 Health Advantages of Quantum Water Bottles for Your Body and Mind


By | source: Sep 19th, 2022

Source

Since the magnitude of the quantum water trend has hit, we’ve heard about all the benefits that come with it. Users explain how it can increase hydration, flush toxins, and manage blood sugar. There are so many options available in today’s market. Different vessels cater to all kinds of needs, whether you need an on-the-go hydration solution or an insulated container to keep your drinks cold for extended periods. That’s all great to hear, but you may be wondering “What is quantum water?” and what are the specific advantages of a quantum water bottle over any other drinking vessel?

Quantum water results from water passing through a process that infuses it with beneficial electrolytes. When we consume this water, it enters our bloodstream, where it can provide us with essential hydration for our entire body. Here are five advantages of buying a quantum water bottle:

1. It Can Reduce Inflammation In The Body

When it comes to health, we want to avoid inflammation at all costs. Many diseases, such as cancer and heart disease, are caused or worsened by excessive inflammation in the body. As we age, our bodies naturally produce more inflammatory agents. While this is a natural part of the aging process, we can protect ourselves by reducing the number of inflammatory agents in our system. 

2. It Can Fight Free-Radical Damage

Quantum water can also fight free-radical damage by strengthening your immune system. The nature of this “molecular water” creates a superoxide radical, a powerful antioxidant, making it a powerful agent for fighting free radicals. While this isn’t the only way a quantum water bottle can help protect your body from free radical damage, it is one of the most significant advantages of this product. When exposed to harmful toxins, such as pesticides and chemical agents, which many of us are, they can cause damage to your body. Free radicals are the by-product of this damage and can lead to illness, aging, and death.

3. It’s Good For Your Skin And Hair

Many of us drink water to stay healthy and hydrated, but did you know that drinking water can also keep your skin and hair healthy? Water is essential for preventing premature aging, which is why we recommend drinking enough of it every day. Your skin can become dry, dull, and irritated when you don’t drink enough water. When you’re dehydrated, your body naturally pulls moisture from your skin. It pushes it towards your organs, leaving your skin feeling dry, so staying hydrated is essential. Water also helps your hair follicles retain moisture, preventing hair loss. When dehydrated, your body naturally pulls water away from your hair, making it look thin and brittle. Drinking enough water can reduce hair loss and prevent hair from breaking, which can later help delay severe hair loss.

4. It Can Help With Weight Loss

When you drink enough water, you naturally flush out toxins from your body, which can help with weight loss. When your body is healthy, it can adequately metabolize and process nutrients, which can help with weight loss. When your body is less toxic, it can focus more on burning fat rather than just trying to remove the toxins from your body, which can help speed up the weight loss process.

5. Help In Digestion

The unique water from drinking quantum water has been found to help digestion. Many people with digestive issues such as irritable bowel syndrome and Crohn’s disease have found that drinking water with ions has helped them with their health issues. It has been found that the water has a neutral pH level which is very beneficial in digestion. It can also help with any stomach pain.

Conclusion

When it comes to your health, you should always be aware of the dangers of consuming toxins. Luckily, with a quantum water bottle, you can protect yourself from harmful toxins while enjoying the many health benefits of drinking more water.

Blog Posted In Tech

Transcription for Academic Purposes: The Complete Guide


By | source: Aug 22nd, 2022

Transcription for academic purposes can seem daunting, but with the right tools and techniques, it can be a breeze. In this guide, we will walk you through everything you need to know about transcriptions for school projects, research, and beyond. 

We’ll start with the basics of what transcription is and how it’s used, then move on to specific tips and tricks for getting the most out of your transcripts. By following our guide, you’ll be able to transcribe any document with ease!Read More

Blog Posted In Education, Lifestyle

Things You Should Know Before Signing a Prenup (2022)


By | source: Aug 19th, 2022

Despite being frowned upon and viewed negatively in society, a prenup is actually a useful and legitimate contract that clearly sets out what happens in case of the death of one spouse or separation of a married couple. 

Though it is still not the best topic to talk about before marriage, you would be wise to raise the subject. But there are things that you should know before signing a prenup and that is exactly what this article will educate you about. Read More

Blog Posted In Health, Lifestyle, Recreation

Top 8 Safety Tips to Follow When Riding a Bike on a Busy Road


By | source: Aug 9th, 2022

Cycling is a wonderful activity with many advantages. Most cyclists enjoy being outside, getting some workout, and taking in the view. On the contrary, cycling on the road can be risky. In the case of a crash with a motor vehicle, you are more likely to sustain injuries if you are a cyclist. When cycling on roadways, it’s crucial to abide by some fundamental safety precautions to keep yourself safe.Read More