If you’re looking to save some money, you should consider using coupons. It is thought that millennials use coupons less than older generations, but this is becoming more untrue, especially because of the internet.
If you shop online ever, there’s a good chance you already have used some sort of coupon in the form of a promotion or discount code. 55% of US internet users will redeem some sort of digital coupon or code at least once per year, and 78.4% of students report that they typically check for some kind of discount before making a purchase online. Extreme couponers aside, coupons can be a great way to save a few bucks so you can splurge guilt-free.
Of course, coupons aren’t just for consumers–they are important for business owners too! Companies tend to do better when they offer discounts or promotions. Almost 100% of students are likely to purchase from a company or brand again if they offer a student discount, and 24% of consumers have “unliked” a company on social media because they do not offer any kind of deal or discount. Bottom line is, consumers strongly prefer companies that offer any kind of discount, even if it is only once in a while.