Writing product descriptions can be a daunting task, but it’s also one of the most important things you can do as an online seller. Your product descriptions need to attract customers, answer questions about your products in a clear way, and provide all the information they need to make their purchasing decisions. In this post we’ll cover 11 expert tips for writing great product descriptions that will help you write better copy for your websites and social media pages.
1. Know Your Product
The best way to write an effective product description is by knowing the product inside and out. You should understand the product’s features and benefits, as well as what makes it unique. You also want to know how your offering is different from competitors who offer similar solutions. Finally, if you have any historical information about this item or any other relevant details (such as its intended target audience), then use them!
2. Understand Your Target Customer
Understanding your target customer is the first step to writing great product descriptions, and it’s important for several reasons. You need to know who you are talking to so that your words resonate with the reader. This will help them understand what benefit the product offers them and how it can improve their lives or business in some way. Understanding what motivates people will help you write copy that resonates with them on an emotional level. This will increase conversion rates because they’ll feel like they have found exactly what they were looking for when they land on your site through Google search results or social media ads (if those are part of your marketing strategy). If someone isn’t interested in reading all of the details about how something works, then don’t force them! Focus instead on highlighting key benefits so that visitors get enough information about why this item would be good for them without having too much detail bogging down their decision-making process unnecessarily–and trust me: plenty of people do not want more information than necessary before buying something online!
3. Use a Pragmatic Pitch
A pragmatic pitch is a short, concise description of your product or service that focuses on the benefits to the customer. It’s not about what your product looks like or how it works, but rather why it matters to them. For example:
- A pragmatic pitch for a pair of running shoes might be “These shoes will help you run faster and longer than before.”
- A pragmatic pitch for an online course on self-improvement might be “This course will help you master your emotions so they don’t control you.”
4. Blending the Golden Keywords
Golden Keywords are words that people use to search for a product or service. For example, if you’re selling a dog toy, then the golden keyword would be “dog toys”. This is because people who want to buy a dog toy would search for it using this exact phrase on Google or Amazon. Why are they called “golden”? Because they’re like gold! They can give your products an instant boost in sales and ranking on Amazon, especially if you use them correctly in your listing’s title, headline and description sections (more on that later).
5. Set Right Expectation
The first step to writing a great product description is setting the right expectations. The customer has certain expectations from you, and you need to meet them. The product should be delivered on time, in good condition, and in the quantity expected. You can also add some additional information like discounts or special offers that will help your customers make an informed decision before buying the product from you.
6. Add Social Proof to Product Description
Social proof is a psychological phenomenon that explains why people tend to do things that they see other people doing. It’s more powerful than authority or expert opinion, so it can be used to make your product more appealing. Here are some examples of social proof:
- Testimonials from past customers who were happy with their purchases
- Reviews on Amazon and other review sites
- Customer service contact information (phone number, email address)
7. Club Product Features and Benefits
When writing your product descriptions, you want to make sure that you are including all of the essential information. This means listing the features and benefits of your product in bullet points. First, start off with a short sentence about what the product does (i.e., “This is a club for kids!”). Then list out all of its great features and benefits – but don’t forget about customer service! Make sure you include contact information for customer support so people can reach out if they have any questions or run into issues while using their new club membership card. Finally, end with something like “Don’t miss out on this deal!” or “Click here now to save $20 off today’s price.”
8. Make Sure You Use Hight Quality Photos
Use a variety of photos. Show the product in use and/or being used by a person, if possible! This is especially important for products that are hard to show in action (like bath bombs).
9. Proofread Before Going Online
Proofreading the product description is one of the most important steps in writing an effective product description. Grammar and spelling mistakes can make you look unprofessional, so it’s important to proofread for these errors before posting. Readability refers to how easy it is for someone else–such as a customer or competitor–to read your content. When proofreading, consider whether or not the sentences are short enough and if they flow well when read aloud. If necessary, break up long sentences into shorter ones by moving clauses around within them so that they’re easier for readers’ eyes and brains alike! Also check for grammar errors like subject-verb agreement (e.g., “I am” vs “me”) or pronoun reference (“he” vs “him”). Formatting refers specifically to spacing between paragraphs and other elements such as boldface text or italics; make sure there’s enough space between each paragraph so that readers aren’t distracted by large blocks of text onscreen at once!
10. Tell A Story
Storytelling is a powerful tool that can be used to connect with your customers, make the product more relatable and even create an emotional connection. As you tell the story of your product, focus on three key elements: who, what and why. The “who” should be someone who is interested in buying your product–a real person with a name who has a problem or need that needs solving by using this particular product. The “what” refers to the benefits or features of this particular solution (or how it solves their problem). Finally, talk about how this solution will change their lives for the better–what’s in it for them?
If you follow these tips and use them in your product descriptions, you will be able to write great online product descriptions that will help you sell more of your products.
